The Indian Electric Two-Wheeler Industry is witnessing a significant shift in market leadership in January 2025, reflecting the changing consumer needs and fierce competition in the segment.
According to Vahan Data, electric two-wheeler retail sales in January 2025 recorded 97,677 units.
The top three electric two-wheeler manufacturers- Ola Electric, TVS and Bajaj Auto- were in intense conflict for the top spot on the market leaderboard in January 2025.
Electric Two-wheeler Sales Overview in January 2025
| Manufacturer | Dec | Jan | MoM Growth (%) | Market Share (%) |
| Ola Electric | 13,769 | 24,330 | 76.67 | 28.08 |
| TVS Motor Co | 17,212 | 23,788 | 38.18 | 27.46 |
| Bajaj Auto | 18,276 | 21,294 | 16.51 | 24.57 |
| Ather Energy | 10,421 | 12,895 | 23.74 | 14.89 |
| Greaves Electric | 4,470 | 3,611 | -19.23 | 4.17 |
| Pur Energy | 1087 | 1,650 | – | 1.9 |
| Hero MotoCorp | 7,344 | 1,615 | -78.01 | 1.86 |
| Bgauss Auto | 1,878 | 1,451 | -22.73 | 1.67 |
| Revolt Motors | 2,001 | 1,060 | -47.02 | 1.22 |
| Kinetic Green | 1,096 | 806 | -26.46 | 0.93 |
Ola Electric leads the E2W market in the first month of 2025, with a sales figure of 24,330 units. TVS Motors holds the second position with a sales figure of 23,788 units, closely followed by Bajaj Auto at the third position with 21,294 units, Ather Energy with 12,895 units at the fourth position and Greaves Electric with 3,611 units at the fifth position.
In December 2024, Bajaj Auto led the E2W sales followed closely by TVS Motors, surpassing Ola Electric, which had been the market leader for the longest time.
This shift in market dynamics reflects an evolving customer preference for brands, which are fueled by reliability, better service and affordable pricing.
Top 10 Electric Scooters & Bikes in January 2025 ⚡
Let’s look closer at the top 10 Original Equipment Manufacturers (OEMs) in the E2W Industry for January 2025:
Ola Electric
Ola Electric has secured the first position in the electric 2W market leaderboard again, regaining its market leadership in January 2025. This growth is driven by the recent launch of Ola’s new Gen 3 platform and range of electric scooters.
The company reported a substantial increase in retail sales, with sales figures rising to 24,330 units compared to 13,769 units in December.
This increase resulted in an impressive month-over-month growth of 76.67%, increasing Ola’s substantial market share to 28.08%.
TVS Motors
In a surprising turn of events, TVS Motors failed to surpass Ola Electric by just 542 units and retained the second position in January 2025, with a sales figure of 23,788 units.
TVS iQube was one the best-selling electric scooters in the country during the first month, which helped the brand record a month-on-month growth of 38.18%, securing a market share of 27.46%.
Bajaj Auto
Bajaj Auto which was the market leader in December 2024, dropped down a little and secured the third position on the market leaderboard.
The brand recorded a sales figure of 21,294 units in January, representing a month-on-month growth of 16.51%
Bajaj Chetak was amongst one of the best-selling electric scooters in the country, which helped Bajaj Auto secure a market share of 24.57%
Ather Energy
Ather Energy continued to maintain the fourth spot in the leaderboard with a sales figure of 12,895 units in January 2025, up from the 10,421 units in December.
Ather recorded a month-on-month growth of 23.74% and holds a market share of 14.89%.
Greaves Electric Mobility
Greaves Electric continued to maintain the 5th position in the leader board, in January 2025.
It reported sales of 3,611 units, representing a reduction in month-on-month growth by -19.23% and its market share currently stands at 4.17%.
Pur Energy
Pur Energy finally made it to the Top 10 leaderboard this month, securing the 6th position in January 2025 with a sales figure of 1,650 units.
Hero MotoCorp
Hero MotoCorp continued to retain the 7th position in January, with sales of 1,615 electric two-wheelers, a substantial decrease from 7,344 units sold in December 2024.
This represents a reduction in month-on-month growth by -78.01% and its market share currently stands at 1.86%.
Bgauss Auto
Bgauss Auto slipped down to the 8th position in January, with sales of 1,451 electric two-wheelers, a decrease from 1,878 units sold in December 2024.
This reflects a month-on-month decrease of -22.73%. However, Bgauss Auto maintains a market share of only 1.67% this month.
Revolt Motors
Revolt Motors slipped down a position in the leaderboard and secured the 9th position in January 2025.
In terms of sales, it recorded a sales figure of 1060 units, down from 2,001 units sold in December.
This resulted in a month-on-month growth of -47.02% leading to a market share of only 1.22%.
Kinetic Green Energy
Kinetic Green Energy continued to retain the last position on the Top 10 leaderboard in January 2025, recording sales of 806 electric scooters, a substantial decrease from 1,096 units sold in December.
This reflects a negative month-on-month growth of -26.46% but with a market share of just 0.93%.
Final Thoughts
The electric two-wheeler market witnessed a fierce contest in January 2025, with Ola Electric reclaiming its market leadership, whilst TVS Motors and Bajaj Auto battled closely behind for the lead.
The January 2025 sales data for E2Ws reflects a competitive as well as an evolving market in India.
It signifies that established automakers like Ola, TVS, Bajaj and Ather are making strong advancements in the segment, challenging newer brands with a potentially tighter fight in the upcoming months.